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By J.P. Nelson, Michael R. Baye

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Extra info for Advertising and Differentiated Products (Advances in Applied Microeconomics, Vol. 10)

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These elasticities are computed as: U = ␮Јi ␲O/sit NiOt U BiOt = ␮Јi␤O/sit. This Page Intentionally Left Blank THE LONG-RUN DEMAND FOR ALCOHOLIC BEVERAGES AND THE ADVERTISING DEBATE: A COINTEGRATION ANALYSIS N. Edward Coulson, John R. Moran and Jon P. Nelson ABSTRACT Time-series models of the demand for alcoholic beverages have been criticized for use of annual data; omitted variables; mis-measurement of advertising; simultaneous equations bias; and inadequate attention to nonstationarity and dynamics.

637. 212 per gallon drinking juice. 080 per gallon. Soft drink price – The price of regular cola in two liter containers was taken as a proxy for the price of soft drinks. S. 996. 892 per gallon. 597 per gallon. Coffee price – The price of coffee was measured as the simple average of instant and ground roast coffee price. S. 299 per pound. 0 oz. 759 gallons. 176 per gallon drinking coffee. S. S. Non-alcoholic Beverage Demand 25 per pound. 0 oz. 803 gallons. 251 per gallon drinking coffee. 777 per gallon.

Basmann, R. L. (1956). A Theory of Demand with Variable Consumer Preferences. Econometrica, 24, 47–58. Baye, M. , Jansen, D. , & Lee, J-W. (1992). Advertising Effects in Complete Demand Systems. Applied Economics, 24, 1087–1096. Brester, G. , & Schroeder, T. C. (1995). The Impacts of Brand and Generic Advertising on Meat Demand. American Journal of Agricultural Economics, 77, 969–979. , & Salvas-Bronsard, L. (1984). On Price Exogeneity in Complete Demand Systems. Journal of Econometrics, 24, 235–247.

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