What kind of customer service should you be providing to your customers?
There are a few different ways to answer that question. But one way is to work with your customer’s lifetime value. While it can be tempting to provide over the top customer service, it might not make financial sense. Adding in the customer service costs to cost of goods can ensure that you provide support you can afford.
Customer Service is important. I’m not advocating that we forget that, but rather we provide the best customer service we affordably can.